There’s a long wait list to receive a Ferrari. Having to wait to receive your supercar adds to sort of Ferrari’s caché, but in some cases, it turns potential buyers away from the brand completely.
Speaking to CarAdvice.com.au, Ferrari chairman Sergio Marchionne said the wait list to receive a Ferrari is currently too long. Some buyers will wait 24 months or longer to get their car, which, not surprisingly, inspires them to simply buy a car from one of Ferrari’s rivals.
“I know of Ferrari owners keen to buy a new model Ferrari and we either can’t supply them, or the waiting periods are too long. In some cases, that wait time can stretch beyond two years, and some find that unacceptable.”
“It’s a genuine concern for us at Ferrari, because these buyers want their new car yesterday, not next year, and certainly not a year or two later than that. There’s now a real possibility these buyers might shop elsewhere, and we lose them as potential long-term customers.”
Expanding on the matter to Car Magazine, Marchionne said a lot of Lamborghini shoppers end up in the dealership after having attempted to buy a Ferrari and becoming turned off by the lengthy wait times.
“I have a lot of respect for (Lamborghini CEO) Stefano Domenicali. But a lot of people buy Lamborghinis because they can’t get their hands on a Ferrari.”
Ferrari’s wait list issue will soon be fixed, or at least partially remedied. The automaker plans on producing a little under 8,500 cars in 2017, which is more than in 2016 but not quite as high as the 9,000 unit figure floated by Marchionne in past. The automaker also plans in adding models to its range, allowing for more annual deliveries without diminishing the value of its cars.