Earlier this year Chrysler announced its support of the ‘Give a Dog a Job’ campaign, a charitable organization that helps raise awareness of the need for service dogs and also gather the funds needed to train them. Now, as part of the initiative and to expand on its ‘PacifiKids’ campaign for the Chrysler Pacifica, the automaker has introduced Foley, the ‘PacifiPuppy’.
Foley is a puppy provided by Canine Companions, which trains and provides disabled Americans with service dogs free of charge. The Golden Retriever, Labrador cross will appear on Chrysler’s social media channels as he’s trained and eventually paired with an person with a disability. Fans can engage with the campaign by using the hashtags #RaisingFoley and #FoleyFriday on Twitter, Instagram and Facebook.
“Our partnership with Chrysler Pacifica, BraunAbility and our ‘Give a Dog a Job’ campaign brings our mission, the stories of our remarkable graduates and the adventures of Canine Companions puppy Foley to a whole new audience across the country,” said Canine Companions CEO Paul Mundell. “We are deeply grateful for the commitment made to us by these two leaders in adapted vehicles. The upfitted Chrysler Pacifica provides greatly enhanced independence for people with disabilities, especially those who utilize wheelchairs.”
FCA says fans will be able to see Foley undergo training sessions, take visits to the vet, receive vaccinations, celebrate related Holidays such as National Puppy Day on March 23rd and track his growth using a growth chart stationed in a Chrysler Pacifica minivan. The campaign officially went live on Monday, March 13th.