Ferrari is celebrating its 70th anniversary in 2017 and will mark the occasion with a number of special product debuts and celebratory events.
The Italian automaker kicked off the upcoming year of anniversary celebrations yesterday by firing up the Ferrari 125 S, which was the first car to ever wear the Prancing Horse badge on its hood, and driving it out of the front gates of the Maranello factory. At the same time, the automaker also drove the all-new LaFerrari Aperta out of the gates, an act that it says symbolically passes the baton of the Ferrari legacy from the 125 S to the Aperta.
It’s not clear what else Ferrari has planned for its year of anniversary celebrations, however the automaker says it “will host events crafted to treat clients and enthusiasts of the marque to a string of unique experiences.” The theme for the celebrations will be “Driven by Emotion” which it says is “one of the cornerstones on which the Ferrari story was founded and has flourished.” It will all culminate on September 9th and 10th with the first-ever ‘Cavalvade Classiche’.
A special website has been created inform fans of the 70th anniversary happenings and document them as they occur. Be sure to check out www.ferrari70.com throughout the year for updates and information.