Jeep posted record sales of 1.4 million units in 2016 and is hoping to grow that figure to 2 million this year. Furthermore, Jeep brand boss Mike Manley says there’s no reason why the brand couldn’t one day achieve global sales of 3 million units a year, according to Autoline Daily.
The sales goals may seem ambitious, but it’s important to remember that Jeep is currently undergoing a global expansion and is in the process of adding new models to its lineup such as the Jeep Grand Wagoneer and Wagoneer large SUVs, the all-new Jeep Wrangler JL and the Jeep Wrangler JL pickup truck.
In addition to those all-new products, Jeep also recently introduced the all-new Compass. The model is Jeep’s first true global product and will be built at plants in India, Brazil, Mexico and China for a variety of markets. The Indian plant will export the Compass to right-hand drive markets such as the UK, Japan and Australia, while the Chinese plant will handle production for that country only. Compasses destined for South American markets will be built in Brazil and those headed for Mexico, the U.S. and Canada will be built in Mexico.
Despite its ambitious goals, it appears as though Jeep has already gotten off to a rocky start in 2017, with Jeep sales falling 7 percent year over year in January. The Wrangler JL won’t arrive until early next year, either, so apart from the Compass, Jeep will have to rely on older products like the Wrangler JK, Grand Cherokee and Cherokee to help carry it to another record sales figure this year.