The plot of land where Fiat Chrysler’s Dodge brand typically hosts its Woodward Dream Cruise festivities likely won’t be available to the automaker this year due to a construction project, The Detroit Free Press reports.
The parking lot of the Northwood Shopping Center on Detroit’s Woodward Avenue at 13 Mile is typically serves as place for FCA to show off its latest vehicles and is also a place for Dodge and Chrysler owners to show and display their cars. By March of this year, however, the shopping center will be demolished in order to build a sprawling new development that will consist of mid-rise apartments, stores and restaurants.
Groundbreaking for the project is expected to begin this summer, with the site’s landlord, Beaumont Hospital, expecting construction to be complete by 2018. The absence of the shopping plaza’s parking lot this year will displace hundreds of Woodward attendees that typically park there, however Beaumont promises the site will be Dream Cruise-friendly by 2018. FCA hasn’t announced where it will move its Dodge displays this year, but considering the massive popularity of Dodge and Mopar at Dream Cruise the last couple of years, you can bet they are determined to find a replacement.