Maserati is looking at the possibility of introducing a full-size SUV larger than its mid-size Levante in order to capitalize on the growing consumer demand for crossovers and SUVs.
Speaking to CarsGuide.com.au, Maserati Australia boss Glen Sealey said a large Maserati SUV could compliment the large Quattroporte sedan in the automaker’s lineup, a vehicle which it sees as its signature offering.
“We must move where consumer demand wants to take us,” Sealey said. “Where you invest now to get more return… clearly there is a trend toward SUVs.”
Maserati isn’t interested in stepping on the toes of the smaller and cheaper Alfa Romeo Stelvio and going down market, so it’s more likely the automaker will go bigger when (or if) it decides to expand its SUV lineup.
Before Maserati gives a full size SUV the green light, however, it wants to be sure the market is there for a full-size Maserati luxury SUV that could cost as much as $300,000 USD in its most high-end form.
“By the time you put a Quattroporte GTS Gran Lusso/Gran Sport on the road, you’re edging toward $400,000 (AUD). People pay that. So we can stretch the brand up to that level,” Sealey said.”Can we do that in an SUV? Yeah, absolutely. The possibility is there, as long as the brand can sustain it, (so) if the product is there we’ll go ‘okay’.”
The Levante played a role in driving a 69.3 percent jump in U.S. sales for Maserati in January year-over-year. The SUV also helped Maserati achieve a 30% jump in shipments in 2016 to 42,100 units and should prove to be particularly popular in key markets such as the United Arab Emirates and China.