Fiat Chrysler may debut the 2018 Jeep Wrangler JL just one month before it’s slated to enter production this November, company CEO Sergio Marchionne has revealed to The Toledo Blade.

Marchionne said pre-production prototypes of the JL Wrangler will hit the roads in greater numbers throughout this year. Due to the vehicle’s distinctive styling and easily recognizable shape, it will hard for the automaker to keep the design under wraps. For this reason, it may wait until the vehicle is nearly ready to enter production before it’s officially shown.

“We may be forced to go to Los Angeles to launch the car,” Marchionne said. “We’ll have them running around. I can’t cover them up with masking tape. The car is too distinctive. We may show it in Los Angeles in November and then launch it officially here in January.”

The 2018 Wrangler JL will hit Jeep dealerships in early 2018. The all-new version of the vehicle will be sold alongside the existing Wrangler JK for a brief period until it officially dies off in April 2018. The Jeep Wrangler JL-based Jeep pickup truck will debut in the spring of 2018 before going on sale that summer.

It doesn’t sound as though an LA debut for the Wrangler JL is set in stone, so it’s possible we could see it at the New York Auto Show in March as well. We’ll have to wait to find out, but in the meantime you can check out these renderings of the yet-to-be-seen SUV.