Fiat Chrysler Automobiles U.S. has filed an application to register PORTAL as a trademark with the United States Patent and Trademark Office (USPTO), Fiat Chrysler Authority has discovered.
The automaker’s December 6th, 2016 application has been assigned serial number 87258468 and specifies that the mark will be used in association with “Motor vehicles, namely, passenger automobiles, their structural parts, trim and badges”.
The Fiat Chrysler Authority Take
From the sound of it, Portal would make a great name for an infotainment system technology, so perhaps FCA is reserving the name for an infotainment system, component, or feature. Stay tuned to Fiat Chrysler Authority as we follow this story, and for more FCA news.