Fiat Chrysler has elected to make its next major vehicle debut at the 2017 Consumer Electronics Show in Las Vegas rather than the usual site at 2017 North American International Auto Show in Detroit.
Automakers typically use the Detroit show, to make some of their most major vehicle unveilings seeing as it is the first major car show of the year. Car companies have slowly taken over CES in recent years, however, with car technologies, especially those related to autonomous vehicles, stealing headlines away from less innovative products like TVs, smartphones and tablets in 2016.
FCA showed up to CES last year with its latest UConnect infotainment technologies, but has never celebrated a vehicle debut at the show. It’s not clear what FCA might have up its sleeve, but it could be preparing to outline the autonomous tech Google is applying to the fleet of Chrysler Pacifica minivans it sold the tech giant earlier this year.
No new FCA vehicles will be shown at NAIAS in early January, however the automaker will still be at the show in full force. It’s current lineup of vehicles will present and the automaker has also an all-new 5,000 square-foot dedicated display for its Alfa Romeo brand, according to The Detroit Free Press. Recent debuts, such as the 2017 Jeep Compass and Alfa Romeo Stelvio, will also be shown.