Jeep has joined forces with the Movember Foundation to generate awareness and raise funds in support of men’s health and prostate cancer during the month of November.
The two brands have launched a month-long ad campaign that will span Jeep’s digital, social and experiential advertising platforms “focused on galvanizing the brand’s global audience to support the Movember Foundation.”
“As the only global charity focused solely on men’s health, the Jeep brand’s alliance with the Movember Foundation gives us the opportunity to shine a spotlight on a very important issue,” Jeep brand boss Mike Manley said. “We’re encouraging our fans, followers and owners across the globe to ‘Grow a Mo, Show a Mo’ by purchasing one of our Jeep ‘Stache by Carstache accessories to affix to their vehicle and by taking the Move Challenge to support the Movember Foundation.”
In addition to the ad and awareness campaign, Jeep is also giving consumers the opportunity to help raise funds and awareness for men’s health by taking a picture with their moustache or ‘Jeep Stache’ and posting it on Twitter and Instagram with the hashtag #JeepStache. For every #JeepStache posted on Instagram and Twitter throughout this month, the Jeep brand will donate $1 with a maximum donation total of $15,000.
Jeep is offering the Jeep Stache for sale online at Jeep.com/Movember. Further information on the ad and awareness campaign is also available through the dedicated web portal.