Positive feedback from fans and enthusiasts has driven Fiat Chrysler to consider putting the Dodge Durango Shaker Concept into production.
The Durango Shaker debuted at the SEMA show in Las Vegas earlier this month and showcased what SRT engineers might do if they were let loose on the Durango. The concept featured the ‘Shaker’ hood scoop from the Dodge Challenger Shaker, SRT’s 485 horsepower 6.4-liter HEMI V8 and redesigned fascias and side skirts.
Speaking to The Detroit News, Dodge brand boss Tim Kuniskis revealed the feedback and interest the Durango Shaker generated at SEMA has driven them to consider the performance SUV for production, but they are still concerned about consumer interest.
“Because of the reaction, we have decided that we should look at it,” he said. “When we took it to SEMA it was never a consideration.”
“I worry about demand because SEMA attracts attention of a totally different buyer,” Kuniskis added. “So something that gets great attention at SEMA doesn’t necessarily mean it will be a success in the general marketplace.”
In September it was revealed Dodge was at least considering a performance Durango when spy shots of a prototype Durango SRT with a revised front fascia emerged. The prototype ditched Dodge’s signature crosshair grille for a more open design (just like the Durango Shaker) and had a wide lower air dam. It also featured a tri-slotted intake situated between the grille and lower air dam – similar to the 2017 Jeep Grand Cherokee SRT.
We imagine Dodge would reveal any plans it has for the Durango Shaker sometime between now and Spring 2017.