In June Fiat Chrysler CEO Sergio Marchionne revealed that Maserati was looking at introducing an electric vehicle by 2019 or 2020. Now, Maserati chief engineer Roberto Fedeli has elaborated on the Maserati EV, telling Car & Driver the vehicle won’t look to compete with run-of-the-mill electric cars like the Tesla Model S.
Fedeli said the Maserati EV would be a specialized, low volume product. The world’s luxury automakers will all have an answer to the Tesla Model S by 2019 or 2020, so if Maserati is late to the party, it will have to deliver something unique in order to make a statement.
“We will be last (with a production EV), and we have to arrive to the market with something different. Very different,” Fedeli told C&D on the floor of the Paris Motor Show.
All signs point to the electric Maserati being a sleek, grand touring coupe. The automaker already has a gasoline powered coupe on the horizon in the way of the Alfieri, however it’s not clear if the EV would simply be an electric version of the Alfieri, or a different product altogether.
Fedeli is determined to make his electric car drive in a way that no other does. EVs offer good acceleration, but this doesn’t necessarily translate into a fun or engaging driving experience. The solution, Fedeli says, lies in lightweight batteries and electric motors.
“[In an EV], you feel a lot of weight, more than anything else,” he explained. “Torque and power are interesting for a very few seconds but then the weight does not let you enjoy the car on a normal road. That’s inconsistent with the brand we are representing and needs to be solved.”