As far as niche products go, the Alfa Romeo 4C is about as extreme as it gets. The market for a tiny mid-engine two-seater with a turbocharged four-cylinder engine is rather small and in America, where big vehicles reign supreme, it’s especially miniscule.
Still, the 4C and 4C Spider have received rave reviews from the media and represent the first Alfa Romeos sold stateside since the mid 1990s, so you’d think the cars allocated for America would have no trouble at all finding a new home, but it seems you’d be wrong in thinking that.
Whilst perusing for new and used Alfa Romeo 4C and 4C Spiders on Cars.com recently, we noticed the online classifieds site had found a total of 216 new and used 4Cs sitting on dealer lots in the U.S. Of the cars listed, 163 are ‘new’ while 55 are in ‘used’ condition. The used ones are mostly presented with very low mileage, save for this hero who drove a 4C over 10,000 miles in a year .
For a car that’s made in very limited production, 163 seems like a disproportionately high number to be collecting dust on Alfa lots. It’s hard to gauge just how many 4Cs Fiat Chrysler earmarked for the U.S. this year, however we do know it won’t make more than 1,000 for the EU and the plant where its built is not capable of producing more than 3,500 a year. Last year it sold 688 4C and 4C Spiders in the U.S.
As of September, Alfa had sold 423 4C and 4C Spiders in 2016, down compared to the 512 units it had moved in the same time period last year. Between 2015 and 2016, it seems the most 4Cs Alfa can hope to move in America is a little over 1,000.
FCA never planned to sell the 4C in huge numbers but rather use it as a moving billboard advertising Alfa’s return to the U.S. We’re just wondering how effective that plan is when so many of the cars aren’t driving around, but serving as showroom centerpieces. Luckily for Alfa, the Giulia will be in U.S. dealers soon and will be followed shortly after by the Stelvio SUV.