Ram Commercial has launched a new marketing campaign promoting its Ram ProMaster and ProMaster City line of commercial vans.
The new, multidimensional campaign will appear on television, print, digital, video and social media platforms. The television portion is comprised of a 30-second spot entitled ‘Time’ that will debut during the CBS network’s coverage of Sunday’s NFL action.
“In this campaign, Ram Commercial has created visually compelling executions that stand out from the ‘status quo’ in what traditionally is a functional communication category,” said FCA chief marketing officer Olivier Francois. “The strategy of showcasing the stories of real life customers using our vehicles and talking about how our Ram ProMaster and ProMaster City vans work for them is a message that is sure to resonate with small-business owners.”
The campaign also includes the first video in what will be a series of new ‘Ram on Demand’ online videos. Ram says the video, which launched today on the Ram brand’s YouTube channel, show the ProMaster and ProMaster City vans being put to use by small business owners. Print ads depcting similar images will then go live in targeted publications, including Forbes, Professional Builder and various remodeling magazines.
View the ‘Time’ television spot embedded above before it goes live this Sunday.