Mopar has launched its new ‘Right to Request’ campaign, which aims to raise awareness about consumers’ right to ask for ‘Original Equipment’ repair parts in the event of a collision.
The new campaign will launch online, with the ‘Right to Request’ ad airing on Mopar’s YouTube page. Additionally, Mopar will distribute an info book detailing the superior fit, finish, performance, safety and warranty coverage of OEM Mopar collision products over aftermarket parts to repair shops and Fiat Chrysler dealers around the U.S.
“Consumers have the freedom to choose, and that includes the freedom to insist on O.E. Mopar collision parts to protect their investment in their vehicles,” said Mopar parts sales and field operations managers Ross McGinnis. “Owners have the right to ask for O.E. parts created by the same engineers who designed and built their vehicles in order to protect their vehicles and the people riding in them.”
Mopar says repair shops ban be “pressed,” to install generic, off-brand repair parts that are lower-quality than OE parts. Mopar or other OE-brand parts will provide improved corrosion resistance, material strength, appearance and packaging over generic parts.
Check out the ‘Right to Request’ ad embedded above.