In celebration of its 75th anniversary, Jeep has constructed the world’s first pop-up car dealership at Robin Hood’s Bay in North Yorkshire, UK.
The pop-up shop is located on the edge of the famous cliffs at Robin Hood’s Bay and overlooks the North Sea. Due to its remote location, the only way to get there is by using a 4×4 vehicle. Walkers and adventurers are also welcome to go inside the showroom and familiarize themselves with Jeep’s latest offerings.
A 2016 Jeep Grand Cherokee towed the nine-meter, three-and-a-half tonne mobile showroom to the cliffside location, conquering rough North York Moors terrain along the way. The automaker currently has its 75th Anniversary edition lineup of vehicles on display at the pop-up, which includes which includes a Grand Cherokee, Renegade, Cherokee and more.
If you had your eye on a Jeep, we’d suggest taking a hike out to the pop-up dealer, picking up your new 4×4 and tackling the trails at Robin’s Hood bay until you find your way back to paved roads. Now that’s what the Jeep brand is all about.