Fiat Chrysler will continue to build the current-generation Ram 1500 after it has introduced the all-new version of the truck in order to satisfy fleet demand, Automotive News reports.
The next-generation Ram 1500 is set to debut in early 2018 as a 2019 model year vehicle. Ram is looking to have a low-cost option for budget conscious consumers or fleet buyers by offering the current version of the truck until well into 2019.
In addition to having a less expensive model offering, the plan will also help FCA dealers keep good supply of the strong selling trucks. FCA used a similar strategy with its minivans, keeping the older Dodge Grand Caravan around to serve as a budget option after it debuted the 2017 Chrysler Pacifica.
“Going into 2018, having more pickup capacity will allow us also to satisfy the fleet customers’ demand on pickup, which we struggle to do today because we favor retail in the U.S. and Canadian volume, which have higher margins,” FCA CFO Richard Palmer told reporters in a conference call. “As we realign our capacity, we’re going to be able to continue to work on improving our fleet mix.”
The current Ram 1500 will undergo a mild refresh in 2017 before the next-generation version of the truck debuts about a year later. Prototypes for the updated Ram 1500, including a new Ram 1500 Mega Cab variant, have been spied testing on a handful of occasions this year. An early design draft for the next-gen version of the truck due in 2018 also leaked online earlier this month.