Fiat Chrysler Canada raised $77,639 in donations for the Windsor-Essex County United Way this weekend through its fourth-annual Ram Tough Truck Pull event.
The unique event saw more than 375 competitors gather in front of Chrysler Canada’s headquarters in Windsor, Ontario to try their hand at pulling a transporter loaded with six Ram 1500 pickup trucks. A total of 25 different teams competed, up from 18 in 2015.
This year the champions were “Integrity Tool & Mold Inc.”, who took home the Ram Tough Truck Pull trophy with an average time of 56.90 over three pulls. More importantly, the competitors raised nearly $100,000 for Windsor’s local United Way, which will benefit those suffering from poverty in the Windsor-Essex area.
“This is our fourth year sponsoring the Ram Tough Truck Pull through The FCA Foundation,” said FCA Canada president and CEO Reid Bigland. By underwriting the cost of the event for United Way, that means 100 per cent of the funds collected here today are used to help those in need in Windsor-Essex.”
“We’re grateful to FCA Foundation, the participants and the donors for their continued generosity and support,” sadded Windsor-Essex United Way CEO Lorraine Goddard. “This is a great kick start to this year’s Bold Possibilities fundraising effort. By supporting United Way, you’re taking bold action against poverty in Windsor and Essex County.”
Photo via Snapd Windsor on Facebook