Alfa Romeo has dropped ad agency DDB Chicago after the agency won the account earlier this year, Automotive News reports.
“DDB is no longer the AOR (agency of record) for the Alfa Romeo brand in North America,” a spokeswoman for FCA confirmed to AN in an email. “The agency continues as lead AOR for the Jeep brand. At this time, the Alfa Romeo brand is working with FCA’s roster of agencies.”
DDB Chicago also works on Jeep, but will remain with the brand despite its falling out with Alfa. Another agency is FCA’s portfolio, which includes GSD&M, Richards Group, Doner and Iris Worldwide, among others, is expected to take on the Alfa account.
Alfa Romeo has sold a total of 389 units in the U.S. in the first eight months of 2016 compared to 466 units the year earlier. The luxury automaker could have a major breadwinner en route in the way of the Stelvio crossover, which along with the arrival of the Giulia should help drum up more sales for Alfa stateside.