Fiat Chrysler UK is having its “busiest year yet,” for new fleet model introductions, fleet and business sales director for FCA UK, Francis Bleasdale, told FleetNews.co.uk.
New models available to FCA UK fleet customers include the Fiat Fiorino van, Fiat Fullback pick-up and Fiat Qubo MPV. The Alfa Romeo Giulia and Fiat Tipo sedans will arrive in the fall, while the large Fiat Talento van is expected in September.
“The Giulia puts Alfa back in the D-segment after nearly six years, Fiat Professional is entering the pick-up sector for the first time with the Fullback, and Fiat is also returning to the the C-segment after quite some time with the Tipo,” Bleasdale said.
“We’ve got a new medium van with Talento which will fill the space between Doblo and Ducato, we’ve got a refreshed Fiorino and then we have the 124 Spider,” he added.
FCA last year saw fleet registrations jump by 23%, an increase made possible by the introduction of the Fiat 500X and Jeep Renegade. So far in 2016, fleet registrations are up 17% year-over-year.
Bleasedale believes having a comprehensive lineup of fleet vehicles is crucial to success. Fleet buyers would prefer to buy all of their vehicles in one spot from one representative rather than shop around to different manufacturers trying to find what they are looking for.
“I think we were constrained by the fact we didn’t have C- and D-segment cars, but now with the total power we have by coming together as FCA we can offer much more,” said Bleasdale. “We have a complete range of commercial vehicles and SUVs with Jeep, a sporting brand in the form of Alfa Romeo and a performance brand in the form of Abarth.
“People, and fleet customers in particular, want a one-stop shop. They want, through their manufacturer fleet representative, access to all the products and brands that are available.”