Dodge has signed on as the official automotive sponsor of Mecum Auctions, the world’s largest collector car auction house.
The partnership will see performance-oriented Dodge vehicles at all Mecum auctions from here on out. Similar to the Dodge-sponsored Roadkill Nights, Mecum auction attendees will have the opportunity to experience thrill rides in the Dodge Challenger and Charger Hellcat and Dodge Viper. Additionally, Dodge branding and advertising will be found on Mecum’s website, auction catalogs and more.
“As exclusive automotive sponsor of Mecum Auctions, Dodge has an opportunity to reach a large number of car enthusiasts who share the brand’s passion for performance, muscle cars and heritage,” said FCA passenger car brand boss Tim Kuniskis. “Whether it’s the Dodge Charger and Challenger cars of the ’60s and ’70s popular at today’s auctions, or the special-edition modern Mopar muscle cars available from Dodge and SRT today that are sure to be sought-after collectibles of the future, Dodge and Mecum take great pride in joining together to keep the muscle car legacy alive.”
The first Mecum auction to be backed by Dodge will be the upcoming Louisville sale on September 8-10, which is to take place at the Kentucky Exposition Center.
“There is no question that Dodge muscle remains hot and continues to set records, making now a great time for the brand and Mecum Auctions to announce this landmark sponsorship,” Mecum added. Several Dodge products are set to cross the auction block in Louisville, including a unique Plum Crazy 1970 Dodge Superbee (pictured).