Much like the Dodge Challenger, actor Danny Trejo can be a bit intimidating but is ultimately well liked, making him the perfect guy to peddle the American muscle car to North America’s Hispanic audience.
Trejo starred in a few Dodge commercials as part of his deal with Dodge, but today we’re going to single out the ‘Bandit’ spot. In it, Trejo plays a mysterious yet demanding car salesman who commands a curious customer to go for a test drive with him. Trejo then leads the car shopper out back and has him outrun a pack of horses in the 485 horsepower Challenger 392, which convinces him to buy the car.
It’s a bit ridiculous, if we’re honest, but it feature Trejo playing his usual rugged tough guy role, so we’d be lying if we said we weren’t a little entertained. Check it out embedded above and feel free to let us know what you think of the Spanish language spot in the comments below.