Ram is still very much considering bringing a mid-size body-on-frame pickup to market, brand boss Mike Manley revealed in a recent interview with USA Today.
We’ve heard lots of midsize Ram pickup chatter over the past year, including that the mulled-over model will likely arrive with a 3.6-liter Pentastar V6 under the hood. Fiat Chrysler seems to enjoy talking about the theoretical pickup so often that we’re starting to think its arrival is inevitable.
The last time we heard Manley speak on a Ram mid-size was in late June, when he said the pickup was a “big opportunity for the brand,” later adding that Ram has a “good history in that segment,” and that he’d “very much,” like to bring such a product to market.
Manley’s stance on the matter hasn’t changed, with the Edenbridge, England native remaining confident in a midsize Ram truck’s potential performance in the marketplace.
“In terms of midsize pickup for Ram I very much believe that that’s an opportunity for the brand,” Manley told USA Today. “Not just because of the success of the few competitors that have been playing in that field, but I have been part of the history of the brand, I think it remains a great opportunity for us. But I have no definitive plans for that to announce today.”
FCA is planning on bringing a Jeep Wrangler-based body-on-frame Jeep pickup to market by as early as 2018. A Ram midsize could share a platform with that model, appealing to a different set of customers and helping FCA to recoup of the cost of development for the new mid-size body-on-frame platform.