Dodge and SRT have debuted their new tagline: ‘Domestic. Not Domesticated.”
The new tagline is being rolled out this weekend and “will be integrated into all of Dodge and SRT brand communications across multiple platforms and consumer touch points, including television, print, digital, web, social and experiential,” Dodge says.
The first TV spot featuring the phrase ‘Domestic. Not Domesticated’ will debut during the Comedy Central Roast on Sunday, July 31st. The ad, entitled ‘Warning’, features an voiceover listing side effects of driving a Dodge vehicle as if he was reciting list of prescription medication side effects. Dodge says it is “keeping with the Dodge brand tradition of creating edgy, humorous commercials to showcase the brand’s attributes in unique ways.”
“Every brand has its own DNA and Dodge’s bloodline is built on performance, passion and attitude,” said Fiat Chrysler CMO Olivier Francois. Not Domesticated.’ embodies what Dodge stands for as a proud American performance brand. Our cars show off some very American traits – big, fast, powerful, fun to drive – all while being a completely valid choice as a safe and reliable family vehicle. Simply put, when you drive a Dodge, you don’t have to compromise. You can grow up without giving up.”
The tagline has also been used in the first episode of a new web only series entitled ‘Dodge Challenger SRT Hellcat – Unleashed’.