The Dodge Challenger Hellcat and Charger Hellcat have been wildly successful ventures for the Dodge brand. They are hot sellers in their own right, but in addition to this, they have also turned a huge amount of attention towards other Challenger and Charger variants such as the R/T, SRT Scat Pack and SRT 392, for example.
For this reason, we think the Hellcat moniker should be used elsewhere in Fiat Chrysler’s portfolio to muster up even more enthusiasm for its various products. An SRT Jeep Grand Cherokee with the 6.2-liter Hellcat V8 has already been confirmed as being on the way, but we think FCA should go one step further and drop the hallowed Hellcat engine under the hood of the Ram 1500.
In our opinion, a Ram Hellcat would be a worthy successor to the Viper V10-powered Ram SRT10 built between 2004 and 2006. Said Ram Hellcat would be much more powerful than the 500 horsepower Ram SRT10 and if sold with the ZF eight-speed automatic transmission found in the Challenger and Charger Hellcat, it would be more economical as well.
This would be a bit a bit of a frivolous product for FCA, but the marketing value it would bring could be almost invaluable. FCA is currently in the process of bringing more trucks and SUVs to market due to their large profit margins, and what better way to sell more Rams than to offer an exciting halo product like a 707 horsepower variant? It would also be in a class of its own, as neither Ford nor Chevrolet currently offer a performance pickup.
So, should FCA give a Ram Hellcat the green light? Let us know by voting and commenting below.