The two SUVs, which will be entirely new models and separate from the mid-size Jeep Grand Cherokee, will introduce a new level of luxury to the Jeep nameplate when they arrive after 2019. Rather than competing with standard SUVs like the Ford Explorer, for example, Jeep has set Land Rover in its sites with the Grand Wagoneer and Wagoneer.
“The Wagoneer name represents, historically, the pinnacle of premium for the Jeep world,” Manley said. “But in the same way as you may have an Overland and a Summit, you have different trim levels. So you could imagine the use of Wagoneer to denote a really premium vehicle, and Grand Wagoneer takes it to the very next level. If you were to use that as your naming strategy, that’s exactly how I would use the trims.”
In short, the Grand Wagoneer and Wagoneer will be separated by the amount of luxury content each contains. The Wagoneer would serve as the base model, while the Grand Wagoneer may be aimed at the kind of luxury something like the Land Rover Range Rover Autobiography offers.