Ram has expressed potential interest in the mid-size truck segment in the past, but if recent statements made by brand boss Mike Manley are any indication, the automaker may finally be getting serious about a small truck offering.
Speaking to Motor Trend, Manley said a mid-size pickup would be a “big opportunity for the brand.” He also added that Ram has a “good history in that segment,” and that he’d “very much,” like to bring such a product to market.
But while General Motors’ Chevrolet Colorado and GMC Canyon (the two newest mid-size truck offerings) are body-on-frame, Ram is considering making its mid-size offering a unibody design. Manley cites development costs as reasoning, and considering FCA already has the small Fiat Toro in its portfolio, developing a small body-on-frame platform from scratch would be a bit wreckless for cash-strapped FCA.
Sure, a unibody pickup may not be on the top of every North American truck buyer’s wishlist, but we don’t doubt Ram could find plenty of homes for such a product. Manley believes something similar to a Ram-badged Fiat Toro would be popular among commercial buyers as well, not just your every day consumer.
So what do you think, should Ram pull the trigger on a mid-size unibody pickup?