Last month Chrysler launched its ‘Pacifikids’ advertising campaign for the 2017 Chrysler Pacifica featuring actress Brooklyn Decker. The campaign will star Decker and the ‘Pacifikids’, Izzy (age 10), Miles (age 11) and Harper (age 8), who will promote the family-friendly vehicle in three separate advertising spots.
In the first of the ‘Pacifikids’ spots, the kids are shown sitting in a 2017 Pacifica minivan excitedly trying to guess who they will be showing the van to that day. Miles says he hopes it’s not another girl, but his face lights up when Decker climbs in the van and proclaims how happy she is that they will be showing her the van.
The ‘Pacifikids’ campaign is the second launched to promote the 2017 Pacifica, with Jim Gaffigan’s ‘Dad Brand’ ads debuting earlier this year. The ‘Dad Brand’ ads obviously appeal to any potential male buyers of the Pacifica, while the cute ‘Pacifikids’ and Decker will help appeal to female buyers of the vehicle.
Check out the first Pacifikids spot above.