Electric car company Faraday Future, which showed a radical racecar-like electric vehicle concept at this year’s Consumer Electronics Show, has hired on ex-Ferrari executive Marco Mattiacci.
With backing from a Chinese billionaire, Faraday Future hopes to become a serious player in not only the electric car arena, but also with connected and self-driving cars. Mules for the automaker’s first-ever production vehicle are already undergoing testing throughout the United States, according to Business Insider.
Mattiacci will serve as Faraday Future’s Global Chief Brand & Commercial Officer and will also sit in on key strategy, product, design, and HR committees. He formerly served as the head of Ferrari North America and Ferrari Asia Pacific.
According to Faraday Future, Mattiacci is “a great asset for Faraday Future with regard to a global viewpoint of the automotive space, both in manufacturing and in representation in the two biggest markets that FF is looking toward – North America and China.”
Faraday Futue is currently building a $1 billion factory in Nevada and is looking at building another at a second site in California. BI says the company has poached several big-name executives from automakers like General Motors, BMW and Tesla.