The Alfa Romeo Giulia is critical to the automaker’s success. It’s Alfa’s first true shot at producing an everyday luxury car that hang with established premium sedans like the BMW 3 Series and Mercedes-Benz C-Class, but it might have some quality issues to overcome before it really gets there, according to The Sunday Times.
As Jalopnik notes, The Times was critical of some quality issues experienced at the recent media launch for the Giulia, which included but weren’t limited to flaws with the infotainment and HVAC systems.
One Giulia was wheeled off like an A&E casualty after the infotainment system failed. Another I drove had an engine warning light screaming for attention from the instrument binnacle, and the cruise control refused to switch on. A third car tested suffered a frozen infotainment system, which could only be brought back to life by stopping the car and switching the ignition off and back on, and at times some air vents stopped blowing air whilst others continued.
One colleague suffered jammed parking sensors, so they drove around with the car going “beeeeeeeeeeeeeeeeeeeeeeeeeeeep”.
When asked about these problems, Alfa Romeo brand boss Harald Wester said it was due to modern day cars having nearly 100 million lines of code, which he told The Times was “twice as much as a new airliner.” The Times also took issue with the Giulia’s scrolling mouse wheel, which is used in favor of a touchscreen display, and other small foibles.
Alfa doesn’t believe drivers should have touchscreen displays — concentrate on driving, it says — yet the scrolling “mouse” wheel is a more cumbersome approach, and possibly more distracting than a touchscreen. The seatbelts aren’t height adjustable and the indicator can’t be cancelled by nudging it in the same direction a second time — only if you nudge it in the opposing direction.
Be sure to read The Times full review of the Giulia, because they do eventually lay some praise upon it, however their conclusion again brings up the glaring quality issues experienced with the cars at the launch event.
The Giulia is notably good to drive, but the questionable quality of the dealer network and gremlins we experienced suggest that Alfa needs to provide a financial incentive if it’s going to win over more drivers in what is arguably the most competitive part of the car market.