While automakers usually reserve product presentations and press conferences for auto shows, Ram has decided to go somewhat against the grain and present some of its newest vehicles at the 2016 Overland Expo later this month.
Ram says it will present the 2017 Ram Power Wagon at the Overland Expo, which was first shown at the 2016 Chicago Auto Show in February, in addition to the well-known Ram Rebel. It will also host a special a special conference that will showcase the off road capabilities of the Ram lineup.
FCA says the Overland Expo draws out “more than than 6,000 explorers, adventurers, off-highway journeyers and their families,” from around the globe for three days of camping, workshops, product demonstrations and seminars. This year’s show, to be hosted in Mormon Lake, Arizona, will kick off on May 20th, 2016.
Click here for additional info on the 2016 Overland Expo West.