Fiat Chrysler has launched its ad campaign for the 2017 Fiat 124 Spider, which consist of the spiritual ‘Free Like A Bird’ spot featuring music from Wyclef Jean and also the humorous ‘No Blue Pill Needed’.
When filming ‘Free Like A Bird’, FCA strapped a GoPro to an eagle to film some extremely unique flyover shots of the 124 Spider. The ‘Free Like A Bird’ soundtrack, composed by Wyclef Jean, is fitting background noise for the awe-inspiring commercial and will be “another chart topper,” FCA says.
‘No Blue Pill Needed’, meanwhile, is a follow up to the Fiat 500X commercial in which an Italian senior accidentally drops his final performance enhancing blue pill out the window, where it lands in the gas tank of a Fiat 500 and grows the car into a 500X crossover. In the 124 Spider ad, however, the same man drives his Italian sportscar and realizes it has made him so excited, he no longer needs his blue pills.
Check out the two spots below.