Fiat Chrysler has launched its new ‘PacifiKids’ online and social media ad campaign for the 2017 Chrysler Pacifica minivan.
The series’ has kicked off with an inaugural video featuring actress Brooklyn Decker. The ad features the ‘PacifiKids’, Izzy (age 10), Miles (age 11) and Harper (age 8), who “– know more about the all-new 2017 Chrysler Pacifica than your average automotive experts,” FCA says.
“Let’s not kid ourselves – we all know that when it comes to innovation and adapting to new technology, children hold a sizeable advantage over adults,” said head of FCA passenger car brands Tim Kuniskis. “Our new digital and social campaign introducing the PacifiKids playfully acknowledges this fact.”
The ‘PacifiKids’ will be making special appearances at family events across the country this summer, educating consumers on the 2017 Pacifica. Additionally, two more ‘PacifiKids’ ads will launch in coming weeks, but for now, check out the first in the series embedded below.