One of the biggest selling points for any convertible car is the driving experience. Driving an open-top car is quite freeing and liberating, which is exactly what Fiat’s newest advertising spot for the Fiat 124 Spider looks to convey to the viewer.
The ad features appropriately titled ‘Free Like A Bird’ music from Wyclef Jean, which is accompanied by some amazing footage taken from a White Tailed Eagle with a GoPro strapped to its back.
As far as commercials go, this one is rather relaxing to watch. The music is calming and the footage looks straight out of a dream. Best of all, Fiat Chrysler is also helping to protect threatened birds of prey with ‘Free Like A Bird’, supporting the ‘Freedom’ awareness and conservation movement.
You can find out more about the Freedom movement and film at this link, but first, be sure to check out the ‘Free Like A Bird’ spot for the 124 Spider embedded above.