Fiat Chrysler appears open to the idea of bringing the next-generation Dodge Challenger to Australia, according to a report from Drive.com.au.
FCA’s Australia regional boss Pat Dougherty told Drive.com.au that he wishes to grow Dodge’s lineup in Australia, which currently consists of the Journey SUV. He didn’t name the Challenger specifically, but he did allude to bringing performance models over in saying “there are certain products that we believe would resonate well here in Australia.”
The fifth-generation Ford Mustang was designed from its inception to be sold in right-hand drive markets, with Ford tackling not only Australia with the American icon but the United Kingdom, Japan, South Africa and more. With the Blue Oval entering such markets, Dodge and also Chevrolet may be tempted to swoop in and steal some their market share in coming years.
Dougherty added that bringing more Dodge vehicles to Australia will be largely dependent on planning. Because it’s expensive to convert a left-hand drive car for a right-hand drive market, any Dodge vehicles brought to Oz in the future will have to be destined for Australia from the get-go.
“But it is kind of dictated by the long-range planning and the development of the new products,” he said. “Coming in after a left-hand drive product is [already] developed and trying to make it right-hand drive brings with it more cost than developing it up front. So, on the refreshes on some of the Dodge product you can imagine [would be appealing] – and light-duty Ram products – as those products move forward the plan would be to include Australia in the mix.”