FCA Italy has filed an application to register Kamal as a trademark with the United States Patent and Trademark Office (USPTO), Fiat Chrysler Authority has discovered.
The automaker’s April 18th, 2016 application has been assigned serial number 87004395 and specifies that the mark will be used for “Motor vehicles, namely, automobiles; bodyworks, namely, automobile bodies; sku racks, seat covers, windshield wipers, shock absorbers, wheel rims, ornamental hubcaps, safety belts, roof racks, tires, doors and seats, all for land vehicles”.
The Fiat Chrysler Authority Take
We find this trademark filing rather interesting. Before explaining why, we should delve into a bit of history: in 2003, Alfa Romeo revealed the Kamal show car. Pictured above, the vehicle was a concept of a crossover based on the Fiat Premium platform, shared with the 159, Spider, and Brera. In Arabic, Kamal means “perfection”.
Fast forward 14 years, and FCA is trademarking the name with the USPTO — a rather curious move, given that the Kamal concept is all but irrelevant at this point. Another data point is that Alfa Romeo will launch a crossover called Stelvio in 2017. All this makes us wonder if FCA is planning on launching another crossover called Kamal, to join the Stelvio, in the not-too-distant future.
Does that sound about right? Share your thoughts in the comments.