In March, Fiat Chrysler CEO Sergio Marchionne, a self-proclaimed ‘Apple freak’, said FCA would be interested in getting in on the ground floor of Apple’s ‘Project Titan’ autonomous car project. Nothing ever came of those statements, however FCA has now reportedly partnered with a different Silicon Valley-based company on autonomous car technology.
According to AppleInsider, FCA is in “ the late state of talks” with Google’s Alphabet brand to work on self-driving cars. In the past, Google executives have expressed their desire to not become an automaker themselves. It can be assumed that in partnering with a company like FCA, Google will be able to implement self-driving technologies without having to actually build the cars.
When speaking about the possibility of an Apple partnership earlier this year, Marchionne jokingly warned the tech company against building a car due to how expensive and complicated it can be. His statements may have been made in jest, but building a car presents a real challenge for a company not familiar with the process such as Google.
“If they have any urges to make a car, I’d advise them to lie down and wait until the feeling passes. Illnesses like this come and go, you will recover from them, they’re not lethal,” Marchionne told Automotive News in March.