It’s no secret female car buyers like crossovers and SUVs, so it’s likely they will take to the Maserati Levante, the Italian automakers first-ever SUV.
Speaking to Drive.com.au, Maserati boss Harald Wester said the Levante willhelp Maserati find new customers. The SUV will attract younger customers, however it should also prove to be a huge hit among female buyers.
“Yes, and many, many women,” Wester said when asked if the Levante will help them find new customers.
Wester doesn’t know why female buyers have such a liking towards SUVs, but he says its not a trend limited to one geographic region. All over the world, female car buyers love SUVs.
“I’m just watching,” he said. “If you just drive along in Europe and the United States and China, you see many women drive these cars. Many.”
“I don’t know why females drive these cars but I have an idea,” he added. “If you talk to the SUV customers, they will give you five rationales from towing capacity, passenger seating; all this rationale stuff. But at the end of the day, the design – if they want it, they’ll fall in love with the machine for whatever reason.”
The Levante, which is based on the Maserati Ghibli sedan and is powered by a twin-turbocharged V6 gasoline engine in North America, is key to Maserati’s goal of boosting annual global sales to 75,000 vehicles by 2018. Maserati sold around 32,000 vehicles in 2015, but the Levante is expected to add 30,000 sales annually on its own.