Buying a Maserati, or almost any Italian car for that matter, has always been about the soul and the passion for driving. So with the new Maserati Levante SUV, the automaker wanted to deliver a product that injected this typical Italian ‘soul’ into a performance SUV for the first time, setting it apart from rivals like BMW X5 and Porsche Cayenne.
Maserati’s recent promo for the Levante, dubbed ‘Release the Untamed’ attempts to capture the SUV’s fervent character. At one point in the 1 minute 30-second spot, the narrators says the Levante is not an SUV but a Maserati, suggesting it stirs up the same mix of emotions a Quattroporte or Gran Turismo might.
Check out the spot above and stay tuned to FC Authority as Maserati prepares to unveil the Levante to North America crowds for the first time ever this week at the 2016 New York International Auto Show.