Fiat Chrysler CEO Sergio Marchionne is mulling over the idea of introducing a mid-size or compact Ram pickup, PickupTrucks.com reports.
The instant success of General Motors’ GMC Canyon and Chevrolet Colorado likely has all of its competitors, not just Ram, considering bringing a new compact or-mid-size pickup to market. FCA has the Mitsubishi-based Fiat Fullback and Fiat Toro on sale abroad, however these pickups would be too small for U.S. tastes and may not be reliable enough to meet their demands.
The solution, then, would be to introduce a new body-on-frame platform that would be both big enough to meet American customer’s tastes and also robust enough to put up with typical work truck treatment. Introducing an all-new platform would be expensive, but let’s not forget that Jeep already has a mid-size pickup on the way.
“Ram needs to be in that space,” Marchionne told PickupTrucks.com.
FCA recently revamped its 2018 product plan to include more trucks and SUVs, so a mid-size or compact Ram pickup has a much greater chance of happening now than it did even one year ago. Marchionne seems pretty hip to the idea, but the real question is, are you?