Jeep has announced the debut of its new ‘My Jeep Story’ global campaign, which will include both digital and social media elements. The automaker says the ad campaign “will provide a platform for the brand’s passionate community and the wider world,” to join in on Jeep’s 75th anniversary celebrations by sharing their own, authentic stories.
Jeep has launched a microsite for My Jeep Story and will also promote the campaign through Facebook, Twitter and Instagram with the #myjeepstory hashtag. The year-long campaign will end with a compilation of 75 different stories that will speak to the spirit of Jeep, the automaker says.
“As we mark the 75-year milestone of the Jeep brand, there is no other brand that is able to embrace its global community in a way that invites these individual and compelling stories that have also shaped their own, personal journeys,” said FCA Chief Marketing Officer Olivier Francois. “Our Super Bowl campaign firmly acknowledged ‘We Don’t Make Jeep, You Do,’ recognizing that the rightful ownership of the brand resides uniquely within its fans, followers and owners. ‘My Jeep Story’ will help bring to life and pay tribute to the true spirit and humanity that has come to embody the brand.”
Jeep enthusiasts, owners and fans may visit the My Jeep Story homepage to post a video of their own Jeep story starting from Thursday, April 7. They may also post to their Instagram, Twitter and Facebook channels with the #myjeepstory hashtag to participate in the campaign.