Alfa Romeo showed its entry-level Giulia sedan earlier this month at the Geneva Motor Show, giving us our first look at the new BMW 3-Series fighter. This week at the New York International Auto Show, the car was shown for the first time in North America, allowing Alfa’s American customers to familiarize themselves with the car before it hits the market later this year.
Our initial impressions of the Giulia were rather good. We thought the car was gorgeous when it debuted in high performance Quadrifoglio Verde trim and we’re happy to report that it’s retained its attractiveness in the entry-level trim. Alfa showed both the base model Giulia and the slightly sportier looking Giulia Ti at NYIAS, with the Ti sporting the QV’s wheels and a more aggressive rear diffuser and front fascia. The Ti will liekly be more popular among enthusiast-type consumers, while the base-model appeals more to your average luxury car buyer.
Unfortunately, Alfa had the doors locked on all of their Giulias on the floor on NYIAS for undisclosed reasons. We assume they don’t want to be judged on the fit and finish of the pre-production cars and are waiting until the car reaches the market to familiarize media with the cabin, but this is not confirmed. As such, our opinions on the Giulia’s interior will have to be saved for a later date. Things look promising through the glass, though, and the design is spot-on.
FCA’s MultiAir 2.0-liter turbocharged four-cylinder is the only engine option in the Giulia and Giulia Ti, and the only transmission option is a ZF eight-speed automatic. European models will receive a 2.2-liter MultiJet diesel and a 3.0-liter twin-turbocharged MultiJet diesel. The 2.0-liter should provide ample performance with 272 horsepower on tap, and ZF’s eight-speed automatic has been well received in other applications. Some consumers may want a V6 or a bigger engine to compete with cars like the six-cylinder BMW 3-series, however.
The Alfa Romeo Giulia is undeniably well-styled and appears to have the type of build quality consumers have come to expect from a luxury sedan. It will have to drive wonderfully to take a big piece of luxury sedan market share in North America, though, as established cars like BMW 3-Series, Audi A4, Mercedes-Benz C-Class, and Cadillac ATS make for some extremely stiff competition.