Fiat Chrysler announced this week it has parted ways with ad agency Wieden+Kennedy, which was responsible for crafting the Emmy-winning ‘Born of Fire’ spot with Eminem for the 2011 Chrysler 200.
The Portland-based ad agency has served as Chrysler and Dodge’s lead agency for the past six years and also worked on ads for the Jeep and Maserati brands. In addition to ‘Born of Fire’, Wieden+Kennedy also created Chrysler’s ‘Halftime in America’ Super Bowl commercial with Clint Eastwood and Maserati’s ‘Strike’ Super Bowl commercial.
“Making your mark in the automotive category isn’t easy. But we’re damn proud of the one we made with FCA,” Tom Blessington, managing director of Wieden+Kennedy Portland said in a prepared statement. “We’re even more proud of the company’s turnaround. Parting ways is always hard, but sometimes it’s just the right call. We wish FCA all the best.”
Most recently Wieden+Kennedy created the well-received ‘Dodge Brothers’ series of ads, along with the Presidents Day-themed ads starring Martin Sheen and Bill Pullman. FCA has yet to announce a replacement for Wieden+Kennedy, however the two companies will continue to work together on unfinished advertising ventures for the near future.