Fiat Chrysler has made adjustments in regards to leadership at both its Jeep and Ram brands, The Detroit Free Press reports.
Jim Morrison, former Jeep brand director, has been moved to the head of Ram. Meanwhile, Ram boss Bob Hegbloom will be promoted to the newly created position of head of Ram International as FCA begins to lean more heavily on the brand to drive global sales.
Replacing Morrison in his role will be 40-year old Scott Tallon. His shoes will be tough to fill, with The Free Press describing Morrison as “a rising star with a tremendous memory for detail,” that has led the Jeep brand through five consecutive years of global growth to make it one of the strongest assets in the FCA portfolio.
In their new roles, both Hegbloom and Morrison will report to the head of Jeep and Ram, Mike Manley. Hegbloom’s main goal will be expanding global Ram sales in Latin American regions such as Brazil, where the Ram 2500 is sold.
“We used to do some pretty decent volume down in Latin America,” Hegbloom said. “We used to sell a lot in Brazil, Argentina, Venezuela … we continue to look at these markets, where the infrastructure is supported.”