Self-described ‘Apple freak,’ Sergio Marchionne has said Fiat Chrysler may be interested in helping the tech giant to build its forthcoming automobile, Automotive News reports.
Considering the expense and difficulties associated with building a car, Apple will be looking for some kind of automotive partner to help build its vehicle, currently known only as ‘Project Titan.’ Apple is said to have already been in talks with BMW in regards to the car, but Marchionne isn’t ruling out FCA as a potential partner.
“I would assume that we have the credibility to be one of the players they have looked at,” Marchionne told reporters this week on the floor of the Geneva auto show. “There are parts of us that would be interesting for them.”
Marchionne urged Apple not to make a car, likely due to the costs and logistics associated with engineering, producing and selling one.
“If they have any urges to make a car, I’d advise them to lie down and wait until the feeling passes. Illnesses like this come and go, you will recover from them, they’re not lethal,” the Italian-Canadian joked.
But if the company is going to go through with its dreams of bringing a car to market, Marchionne says FCA would be willing to put aside their notions about the auto industry in order to accommodate Apple’s desires.
“Apple has a language, and you have to be able to speak that language,” said Marchionne. “Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That’s not very helpful as their syntax is worth more than our ability to build cars.”