Now that Ferrari is an independent, publically traded company, it will have to work to keep investors happy. The automaker is looking to boost profits to appease shareholders and with company chairman Sergio Marchionne looking to cap annual production at under 10,000 units a year, it can’t simply sell more cars.
The solution, then, is to continue to leverage Ferrari’s powerful image in order to sell branded products like accessories and clothing. Additionally, Ferrari hopes to open more theme parks like ‘Ferrari World’ in Abu Dhabi, and according to Reuters, the automaker just inked a non-binding deal to build such an attraction in China.
The deal involves Ferrari, Beijing Automotive Group and BAIC Eternaland Property, the automaker said. It’s not clear where or when the Ferrari theme park in China may open, however it was confirmed it will be in mainland China. It will be the third Ferrari theme park in the world after ‘Ferrari Land’ opens later this year in Spain.