Social media analytics company Shareablee has named Dodge the number one mass market automaker on social media, Fiat Chrysler has announced.
Shareablee determined the top 10 ranking automotive brands in social media by measuring the amount of actions capture across their posts on Facebook, Twitter and Instagram. According to the company, Dodge had the most social media actions between January 1st and March 15th this year at 5.2 million, which is almost double that of the second highest ranked automaker.
“It is great to see Dodge recognized as a fast riser on social media,” said Fiat Chrysler Chief Marketing Officer Olivier Francois. “Having a strong social presence is an important part of our marketing strategy for all our brands. We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”
Dodge says its success online has to do in-part with its strong-fostered communities and a strategy that “leverages culturally relevant moments in time.” They also put out frequent calls to action, allowing their community to add to the Dodge content pool online with hashtags such as #ThatsMyDodge.
“Dodge has seen nearly five times the growth (373 percent) in social engagement compared to the mass-market automotive industry (78 percent) so far this year,” said Shareablee CEO Tania Yuki. “Particularly on Instagram, Dodge’s creative use of user-generated content has given a platform for its most loyal enthusiasts to contribute and engage with the brand.”