Vehicle valuations company Kelley Blue Book has named Chrysler the ‘Best Car Styling Brand’ as part of its 2016 Brand Image Awards. The awards are intended to recognize an automaker’s “outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of new-vehicle buyers,” the company says.
The driving force behind Chrysler winning the ‘Best Car Styling Brand’ distinction was the Chrysler 300. The model was first introduced to much fan fare in 2005 and has been consistently updated ever since, receiving its most recent refresh for the 2015 model year. Chrysler’s most recent product, the 2017 Pacifica minivan, was also lauded for its design, winning the coveted Eyes on Design award at the 2016 North American International Auto Show in Detroit.
“When it comes to design at FCA, it isn’t just a job; it’s passion and creativity that our designers live and breathe every day,” said Ralph Gilles, head of design at FCA and also the lead designer of the Chrysler 300. “We are enjoying the process of redesigning and reimagining the brand quite literally from the inside out.”
“Receiving this award from Kelley Blue Book reaffirms the Chrysler brand’s long reputation as a leader in design, performance and innovative technology, all at a great value,” added FCA passenger car boss Tim Kuniskis. “This award is an honor for Chrysler as it is based on consumer perceptions of our brand.”