Ram Truck and famous hunting, fishing and outdoor recreation store Cabela’s have entered a partnership for co-branded sponsorships, giveaways and events, PickupTrucks.com reports.
“More than 80 percent of Ram owners list hunting, fishing or camping among their most cherished hobbies,” Ram boss Bob Hegbloom said in a statement. “As the official truck of Cabela’s, Ram is able to reinforce its support of this industry, and this partnership provides the opportunity to be involved with the outdoor enthusiasts that make up Cabela’s customer base.”
It’s not clear if the partnership will result in a Cabela’s-branded trim package for the Ram 1500 or Ram 2500, however the outdoors shop has partnered with Ford in the past to produce special-edition Cabela’s F-Series truck. Ram trucks could also be sold or displayed in Cabela’s stores as a result of the partnership, however neither the store nor Ram outlined such plans.
Creative Commons photo via Matt Howry on Flickr!