In addition to pushing its sales staff to go above and beyond to sell its commercial vehicles, Ram has stepped up its marketing in regards to its two new commercial vans, the Ram ProMaster and Ram ProMaster City.
As Automotive News reports, Ram Thursday launched its new ‘This Old Van’ web series with two videos entitled ‘The Bundle’ and ‘Endless Turn’. The short comedic spots demonstrate the practicality and capability of the ProMaster and ProMaster City and will be joined by four others with a similar message in the coming months.
“This is the first time Ram Commercial has created a social media-specific campaign to build awareness for the Ram ProMaster and ProMaster City,” a Fiat Chrysler spokesperson told AN. “The approach provides an excellent way for the brand to connect with commercial trade and small business owners who are inherently “mobile” as their vans are an essential tool of their business day.”
Check out the two new videos below.